Friday, November 13, 2009

GAS & Honda to Produce New Clothing Line

Honda Lifestyle Collection, a new line of motorcycle clothing created by Italian designer GAS in collaboration with Honda, has been presented in Milan at EICMA 2009. For the uninitiated, GAS is a leading casual wear designer and long-time partner of HRC’s Honda MotoGP team.

The range gear toward motorcycle fans will offer a wide selection of items for men, women and children. Availability in Europe is scheduled for February 2010. Mario Nicosia, director of after sales for Honda Italy, said, “Honda and GAS are based in Italy, but the importance of the market in Europe convinced us to branch out there. The new Honda Lifestyle Collection is produced with the same production qualities, sporting design and detail of every Honda.”

Claudio Grotto, President of Grotto SpA, added, “GAS has always attached great importance to quality and to the values of its brand. For a long time I have admired the motorcycle world and Honda in particular, so I’m honoured that the company has chosen us to produce this clothing line. The experience and knowledge gathered over 25 years by GAS in the world of casual wear has created a very strong product, similar to Honda.”